Unravelling Ambiguity
Richards & Partners
Author: Brian Richards
Category: Business
ISBN: 978-0-473-75288-0
Published: April 2026
Printed: China
Pages: 416
Size: Books: 260×185 mm (portrait) Slipcase: 266×191×38mm
Paper: 120gsm white woodfree
Covers: Hardback 300gsm woodfree board with front flaps and purple foil
Slipcase: 3mm greyboard, wrap 128gsm gloss art, scuff-free matte lamination, purple foil, liner: 120gsm self-coloured purple woodfree (unprinted)
Features: Exposed smyth-sewn binding with purple thread, visible spine, no cover wrap. Sewn signatures, extended front flap folds over first leaf
Branding has always been ambiguous. If you think branding is just marketing, you’re already losing. It isn’t a logo. It isn’t a campaign. It’s psychology, culture, and the oldest form of storytelling; the same force that has built companies, toppled empires, and sparked movements. It unites. It divides. It decides who wins.
Brian Richards has been travelling the globe as an independent brand strategist for over three decades. From Auckland to Abu Dhabi, Singapore to Stockholm, stepping into boardrooms to argue, convincingly, that brand is not a cost but a form of capital. He has navigated industries, cultures, and egos to help leaders realise the potential value of their brands.
Unravelling Ambiguity distils those years into a field guide of stories, insights, and provocations from a career spent turning credible into incredible. This is brand strategy for the curious, the committed, and the quietly frustrated.
Unravelling Ambiguity is produced as a three-volume hardback set featuring exposed Smyth-sewn bindings with visible spines and purple thread to match the purple foil detailing on the covers. Each volume opens fully and lays flat, with extended front flaps and a deliberately uncovered spine. The three books are housed together in a custom slipcase with foil detailing and a scuff-free matte finish, and supplied in a purpose-made mailing box, resulting in a refined, durable objet d’art designed for longevity and collectability.