Emma Lewisham
Format: Tabloid Publication
Designer: Someday Studios
Size: 297 × 420mm (A3)
Extent: 24pp self-cover + 2 × 4pp inserts
Paper: 90gsm Polar Offset
Printing: Full colour offset throughout
Finishing: Two inserted sections with a combination of standard and crash-folded copies
Printing: Offset in New Zealand
This tabloid marks a significant milestone for Emma Lewisham, celebrating international recognition from Nobel Prize-winning physician and molecular biologist Dr Peter Agre. Alongside his contribution, the publication brings together perspectives from an inspiring collective of creatives, scientists, athletes, and thinkers, reflecting the brand's commitment to innovation, sustainability, and meaningful dialogue. Produced in collaboration with Someday Studios, the publication was distributed through retail, events, and key brand activations across New Zealand and Australia.
Printed CMYK throughout on 90gsm Polar Offset, the tabloid delivers a clean, uncoated finish suited to its editorial format. Two four-page inserts were collated during finishing, while part of the print run required a specialised crash fold to produce an A4 format for distribution. Alongside managing print production, INC coordinated stock specification, production support, hand folding, packing, and nationwide and international distribution, ensuring the publication reached multiple destinations in the required formats.